Virgil Vaduva
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How Keurig Are Killing Their Own Business With DRM Coffee And Arrogance

How Keurig Are Killing Their Own Business With DRM Coffee And Arrogance

May 19, 2015 | Entrepreneurship, Security

Less than two years after announcing the release of Keurig 2.0 and the introduction of DRM (Digital Rights Management) into their new coffee makers, Keurig Green Mountain announced lagging sales, sending the company’s stock down 12%.  Revenues are low, sales are down...